SEO Strategy

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Rumble Media’s SEO Strategy For Small Business

How do Small Businesses Compete With Big Companies on Google?

SOLUTION #1

Smart keyword targeting!
At Rumble Media we focus on long-tail keywords (not broad generic keywords).
These words are highly relevant to your business with less competition.
We can rank you on page one of Google for these keywords and increase
your ranking on Google which = more website visitors = more leads for you!

Example of long-tail keywords vs. generic:
Google Search: backyard patio fire pit builders Chicago, IL
Example of the long-tail keyword targeting: patio fire pit Chicago
Generic targeting: fire pit

Generic keywords come with high cost and high competition.
Long-tail keywords come with a lower cost and less competition.

The Google search “Red Running Shoes” is an example of a GENERIC keyword. We wouldn’t try to compete for this keyword on Google.

“Nike Running Shoes For Men Red” is a great LONG-TAIL keyword as it is very specific and less competitive. With this, you will have a higher probability for converting to sell this product.

We consider this a high quality lead and with a high chance for conversion.

LONG-TAIL keyword

SOLUTION #2

Link Building!
Link building is the process of getting other websites to link to pages on your website.
Its purpose is to boost the “authority/popularity” of your pages in the eyes of Google
so that these pages rank higher and bring more search traffic.

Links are one of the primary ways that search engine algorithms determine the relevance of a page.
Having a good number of links to a website indicates that the content is there is valuable.

Investing in link building has long-term benefits. This is unlike traditional marketing tactics,
where you have to constantly invest in every business campaign. Backlinks help you get continuous referral traffic
as link building is an ongoing process and every link built contributes to a more credible website in the future.

Link Building

  • Fix all issues found in the audit to prepare your website to be in the best possible position for Google Ranking
  • Generate SEO keyword report and get approval on final list of long-tail keywords (pull from keywords already on site.& competitors site)
  • Test access to your site
  • Access to Google Analytics
  • Access to GMB

  • Rumble Media team begins the linking process to increasing website ranking
  • Rumble Media team provides a content request to integrate the long-tail keywords into your website.

  • Keyword ranking
  • Google Analytics statistics

EXAMPLE OF KEYWORD RANKING REPORT

EXAMPLE OF KEYWORD RANKING REPORT