When new potential customers visit your website what does that first impression look like? What do you want it to look like?
If your website is old perhaps they will make assumptions that “business is slow” as your website hasn’t been touched in over 5 years. Or, they make think “why doesn’t this website fit the screen on my mobile device and why can’t I find the phone number” (speaking from experience) or… is this company still in business?
Let’s accept that most assumptions about an old and tired website are simply not good and could be driving business straight to competitors who have an updated digital platform. After all, research shows it takes 1/20th of a second for someone to form a first impression about your business. How do you feel about yours?
With that, here are a few reasons WHY you should update your website and bring your business to the digital age.
1. PEOPLE MAY THINK YOU JUST DON’T CARE
When your website is tired, old, poor navigation and no fresh content, it sends a message that you just don’t care.
Do you care? If so, you should provide customers and potential customers with information that they’re looking for. How easy is it to find your location, phone number, products or services. Every business is offering a solution to a problem – share with them what you can do for them and how well you do it.
Don’t you go to the web to find a solution to a problem? When you neglect something as important as your website, your visitors may be thinking that you neglect other areas of your business as well.
2. OUTDATED INFO HURTS CREDIBILITY
Your business may have the most qualified, most experienced, most trustworthy team in the nation in your area of expertise. But, if your website is old and tired, it may send people away. If information is outdated (such as a blog post dated back 2 years, errors or broken links) you are hurting the credibility of your busienss.
3. YOUR BUSINESS LOOKS OLD AND TIRED
A higher value is place on companies that are professional, forward-moving, cutting-edge and stay in tune with the latest developments in their industry. No matter what industry your business is in, your website is the face of it and if it’s outdated, prospects may assume you’re out of touch with advancements and disconnected from technology.
In the absence of some other form of validation, your website will fall far short in convincing prospects that you are the most qualified for the job.
4. YOUR GOOGLE RANKINGS ARE DROPPING
At Rumble Media we focus on SEO and helping businesses rank on page 1 of Google. To make the most of our partnership, we will work with you to ensure your website is set up for success.
Google is always working to improve the quality of its search results. The goal is to deliver a list of the best websites or resources to each and every searcher every time. They are always updating and refining their algorithm to improve the quality of search results. If your website doesn’t meet certain criteria then Google wont rank you as your website is deemed as “stale” and a poor user experience. In a world where Google page 1 can make or break a business PLEASE consider investing in a new website to give your business a chance to compete.
Let me leave you with this. If are wondering if your website is outdated, it probably is. There are many website tools out there that makes building a new website very easy. If you don’t have the time nor interest to do it yourself, we’d love to help you and promise you will be happy with the beautiful first impression you will be making to current and future customers.
-Renee
Owner of Rumble Media
