1. SEO Places Your Website in Front of Your Target Audience
Having a strong SEO strategy means that your website, blog posts, product pages, and other digital content will show up in the search engine results for the people who are most likely to buy a product, make an appointment, or take an action on your website = Conversions. SEO helps to connect consumers who are actively looking for what your company offers (through the keywords they type in on search engines) to your website. SEO also has the highest conversion stats to convert these prospects to customers.
SEO helps everyone win. You get a sale, and the customer gets exactly what they’re’ looking for.
2. SEO Helps Tap into the Power of Your Local Market
This is especially true if you’re a service-based business. Great examples are legal professionals, doctors, businesses who sell products from a storefront and more. Chances are, for a business that has a location that receives foot traffic, the majority of your market is made up of local consumers and not-so-much online sales.
According to a recent Google study, over 3/4 of consumers who conduct a local search on a mobile device end up visiting that business within 24 hours — and 28% of them make immediate purchases. Think about it; how many times have you Googled a local business over the past week? If you want to beat out local competitors, increase your conversions, and make a splash in your local market, you simply can’t do it without a local SEO strategy.
3. SEO Increases Brand Authority & Recognition
Having a consistent branding strategy across all of your digital and print marketing platforms can increase your revenue by nearly 25% through an almost 90% increase in leads. With a focus on SEO and building your reputation online, you are set up for success. If you want customers to see your logo, products/services, company colors, and even your motto and recognize it as a part of your brand right away, the proper SEO strategy can help to make that happen. But it’s not just about building brand recognition — it’s also about creating a sense of trust between your brand and your consumers by positioning yourself as an expert and authority.
When your website, blog posts, and other digital content consistently ranks high in search engine rankings, consumers will see you as a trusted, superior source — and will choose to work with you over your competitors as a result.
4. SEO is the Most Cost-Effective Form of Marketing
Perhaps the most important reason why your business needs SEO? Because it’s one of the most cost effective forms of marketing. With proper SEO, your website attracts and keeps people on your website, which, in turn, has a direct correlation with profit.
5. My personal Favorite! SEO WORKS!!!
It doesn’t cost you anything to write your own blog post, claim and fill out your business listings, or even to write guest posts for authoritative industry sites/journals. SEO provides the largest ROI when compared to other digital marketing platforms such as social, paid google ads and PPC, etc. You will get an incredible ROI on the SEO investments you make.
